Solving problems for content creators using Web3 and Blockchain while blazing a trail in a new design space,
Project Duration: 1.5 years My Role: Product Design, UX/UI Tools: Figma, Jira,
Vibranium is a micro influencer platform designed to transform
how artists, promoters, and fans earn and create.
The Situation:
Traditional content distribution and monetization systems are fragmented, heavily intermediated, and often unfair—especially for smaller creators or independent distributors. Vibranium was conceived to leverage Web3 and blockchain principles to improve transparency, accountability, and incentives across the media landscape.
Early Prototype
The Task:
The Actions:
I broke down the task into 5 core requirements, iterating on each with multiple divergent solutions, rounds of user testing and rough prototypes. At the end of the day, the features we built needed to shift the goals of the media economy from value extraction to outcome-alignment and value delivery.
Ideation
Tribute feed with real time earnings and traffic counts
Mobile Carousel
Robust targeting capabilities for creators launchin Tribute campaigns
Build a commerce site that mirrors the functionality of Vfluence's micro influencer platform.
